Stories


#PERSONALUNIFORM

Commonplace is an Italian clothing brand designed around the evolution of three iconic products such as shirt,overshirt and pants, which promises to break the ordinary by making it unexpected through the use of complementary and interchangeable materials, designs and colors. 

We have found in the concept of uniform, which par excellence has only one shape and one look, the best metaphor for the ordinary, however, it is not banal to wear a uniform if the uniform is Commonplace.

The uniform is the expression of the two main cornerstones in fashion: conformity and individuality. Commonplace overcomes the paradox by allowing the interplay between discipline and transgression by offering refined clothing with a strong and gritty identity.

TRACEABILITY

We are one of the many brands on the market but one of the few that can be proud to have a fully vertical supply chain.
Buying a traceable product, as well as being part of the concept of sustainability, is a choice that people makef or awareness, consciousness and knowledge - now more than ever.

Each garment will always be accompanied in the description and shipping by a passport that validates and certifies the journey of the product in all its stages of creation and production, from fabric, through accessories, to the packaging of the finished garment.

One of the main focuses of our project is the use of materials, fabrics and accessories, which are Made in Italy, still synonymous with quality in product development and attention, and a European manufacturing to control all our offer and to fully benefit from the Portuguese expertise.

 

STYLE 

“If it takes you more than 90 seconds to decide what to wear, you need a uniform. All superheroes have them, why not you?!”

In order to give strength to the concept of the #personaluniform evolution, we tried to give our iconic garments a strong identity, developing original and unique stylistic features that want to distinguish Commonplace and its uniform.